Children’s Healthcare of Atlanta
Art Direction
Creative Direction
Campaign Development
In this payer-provider negotiation campaign concept, striking visual metaphors underscore how insurer policies put children’s health at risk.
In 2022, UnitedHealthcare (UHC) planned to impose a white bagging policy, undermining provider control over medication management and creating unnecessary barriers to children’s care.
If Children’s Healthcare of Atlanta (CHoA) couldn’t get UHC to reverse course, thousands of children in Georgia would lose in-network access to one of the nation’s premier pediatric hospitals.