Volta
Art Direction
Copywriting
Creative Direction
Brand Development
Marketing Strategy
Messaging Development
Volta was a passive home tech startup with a mission to create affordable, net-zero homes and communities by rethinking how high-performance, sustainable homes are designed and built.
To differentiate Volta from traditional builders, the vision was to position it as a lifestyle tech brand, not a construction company. I developed the brand—naming the company, creating its brand personality, designing the logo, and crafting an identity inspired by high-end lifestyle brands.