Black and Hispanic-Latino men in the U.S. face higher mortality rates, often due to delayed or avoided doctor visits. Leveraging the immense popularity of video games, the campaign aims to inspire Millennial and Gen X men of color to connect with a primary care physician.

The campaign transforms video game healers into scannable triggers that connect people to the Get a Doc site, where they can find a doctor and book an appointment.

Top gaming influencers of color—such as AngryJoe, KSI, and TheGrefg—would lead the initiative, supported by esports tournaments and multi-channel media activations. Get a Doc would be powered by partnering with a leading healthcare search platform, such as Zocdoc, Sesame, or Vitals.